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Société Marocaine d’Ingénierie Touristique – SMIT

25 October 2026 • 1 reads

SMIT, a public institution, develops and implements Morocco's tourism strategy. It aims to boost destination attractiveness and foster innovation, creating opportunities for startups, particularly those in Pré-Seed and Seed stages, within the tourism sector.

The Moroccan Agency for Tourism Engineering (SMIT), a public institution established in December 2007, plays a pivotal role in boosting Morocco's tourism sector. Its core mission is to design and implement the national strategy for tourism product development, thereby ensuring Morocco's attractiveness and competitiveness on the international stage.

In a globalized market where competition is fierce, differentiating offerings is paramount. SMIT is actively committed to enhancing the unique potential of Moroccan destinations, fostering an environment conducive to innovation and the emergence of new businesses. For startups operating in tourism or related services, especially those in the Pré-Seed or Seed stages, SMIT's initiatives can unlock significant opportunities for developing innovative solutions and creating value.

SMIT's Mission and Impact

  • Strategic Development: SMIT orchestrates the deployment of structuring projects that strengthen the country's tourism infrastructure and offerings.
  • Innovation and Attractiveness: By focusing on quality and diversity, SMIT helps position Morocco as a destination of choice, thus stimulating the local entrepreneurial ecosystem.
  • Partnerships: It promotes synergies between public and private actors, including emerging startups.

For entrepreneurs looking to launch into this dynamic sector, steps such as creating a legal status for your startup are crucial. Similarly, rigorous financial management, through accounting services, is essential to ensure the sustainability of your project. We invite you to contact us for any assistance with these steps.

Learn more about SMIT's activities and its commitment to Morocco's tourism development via their LinkedIn profile.

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